Essex's diamond girl: Amy Childs proves that she's ready to sparkle as she wears a bikini to promote her new TV show

By Kirsty Mccormack Last week she launched her own beauty salon but this week it's time for Amy Childs to concentrate on her TV show. The 21-year-old launched It's All About Amy today and in true Essex style, the redhead was dressed to impress. Amy is obviously hoping for the show to get good ratings and decided it was time to pull out all the stops to ensure that her latest business venture is a roaring success. It's All About Amy: Miss Childs was in London today to launch her own television show which will air on Channel 5 on December 1 The Channel 5 show is promoting The Only Way Is Essex star as Essex's diamond girl and Amy certainly matched her outfit to the slogan. Wearing a silver sequin bra with black diamante bikini briefs, Amy was showing off a rather dodgy fake tan. She matched her Dolly Boutique swimwear with diamante stick ons which she wore on her thighs and above her bikini line. Essex's Diamond Girl: The 21-year-old wore a silver sequin and diamante ...